Dar es Salaam, September, 2011

Woolworths to expand its brand presence in Tanzania Announces Joint Venture and Opening of New Stores

Woolworths has established a joint venture with businessman and former franchise partner, Ali Mufuruki and plans to expand it’s retail presence in Tanzania & Uganda

One more store will be opening soon in Dar es Salaam to complement the current three Woolworths stores in Tanzania; which are - PPF Tower, TFA Shopping Mall & Njiro Shopping Complex.

(Click for bigger photo)

In Uganda, two more stores will be added before the end of year in addition to the current store located at Garden City Mall, Kampala.

“We are confident about our investment in Tanzania & Uganda and we are very pleased with the growth prospects. Our confidence in both countries and our partner Ali Mufuruki has spurred an expansion of our retail presence,” said Glenn Gilzean, Woolworths Group Director for Retail Operations. We expect further growth in the future and our ongoing retail expansion will create jobs and enhance local retail skills.

Cape Town South Africa-based Woolworths is well known across Africa and the Middle East for good quality fashion, food and general merchandise that appeals to a discerning market. Woolworths customers know and appreciate good quality and innovation.

Woolworths has refined and improved its merchandise offering for customers in Tanzania. Customers can now look forward to a larger selection of fashion and general merchandise that suit their needs. This includes formal wear, children’s wear, beauty products and casual wear that is fashionable and trendy for both men and women. It also included Woolworths Re: and Studio.w fashion brands that have recently been re-launched in South Africa.

The supply chain and planning systems have improved to ensure Woolworths meets the needs of customers in all four stores in Tanzania.

“I am delighted to be part of this joint venture with Woolworths, to grow this market and offer our customers choice and quality that Woolworths is famous for,” said Mufuruki.

End

 
         

 
© W-stores (Tanzania) Ltd 1999-2011, All rights reserved
Use of any images from this website is prohibited